Digitising Professional Networking
In today’s hyper-connected world, traditional business cards often fall short of meeting professionals’ networking needs. This project explores the shift from physical to digital networking and proposes a mobile platform for creating and exchanging digital business cards that balance familiarity with innovation.
Project Type
Undergrad Solo Project
Year
2023
Scope
Problem Framing, Prototyping
The Problem
Physical business cards create waste and often get lost, while digital alternatives feel fragmented and impersonal.
This gap leaves professionals without a seamless, lasting way to share their identity in a world where first impressions matter.
The Journey
There was a need to explore what users want from professional networking
121
6
12
Quantitative Surveys
In-person Interviews
Competitive Analysis
and other research methods
helped uncover a few things ↓
The limits of existing
solutions
Physical cards get lost, pile up, or feel outdated, while digital tools often feel clunky, generic, and awkward to use.
The struggles of
managing contacts
People forget where and why they met someone, bulk contacts after events become overwhelming.
The challenge of
identity and discovery
Professionals wear many hats, but most platforms force a single static role. Plus. finding the right person by context is nearly impossible.
After many, many brainstorming sessions
We addressed specific user concerns
"After a big conference, I forget who half the people are or what we talked about."
-Businessman
Add Notes & Tags
Group Cards
"Most digital cards feel generic, they don't really reflect who I am or my industry."
-Creative Professional
Customise
Create Multiple Cards
"I have the contacts, but no way to pull up the right one by role or expertise."
-IT Professional
Search Connections
Carry Less
Connect More
My learnings
Learning Figma like the back of my hand
This project helped with my figma prototyping skills immensely. I saw myself taking risks and having fun while making the screens come to life.
How not to ask questions
"Don't ask leading questions!". I developed the skill to be a good listener and ask good follow-ups, without steering the interviews off-track.
Letting go of my favorite brain children
Being detached from your ideas is a learned skill, and this project gave me an opportunity to sharpen it. The whole is always greater than the sum of its ideas.