hello@amercer.com

Click to Copy!

Copied!

Film Manipulation- A Museum Experience

This interactive museum exhibition is inspired by the experimental film photography of Matthew Cetta, where he transforms film using unexpected materials like chemicals, drinks, and electricity. Our exhibit translates his playful, hands-on process into an immersive, movement-based experience through five touchpoints. Each interaction invites visitors to learn through doing, embracing imperfection and creative risk. The goal is not to teach film manipulation as a technique, but to encourage self-expression and exploration of unconventional processes.

Project Type

Master's Group Project

Scope

Museum Design

Year

2025

"I left my self-made prison to explore the world around me. Everything was new and everything was a possibility."

-Matthew Cetta, Film Photographer

What is Film Manipulation?

Film manipulation is the experimental process of altering photographic film using unconventional methods such as chemicals, heat, freezing, or electricity, to distort or transform images.

aluminum sulfate
lemon juice
ammonia
electrified then frozen
ginger juice
vinegar
aluminum sulfate
lemon juice
ammonia
electrified then frozen
ginger juice
vinegar
aluminum sulfate
lemon juice
ammonia
electrified then frozen
ginger juice
vinegar

What was our Goal?

Our goal was to create an interactive museum experience that brings Matthew Cetta's film manipulation to life through embodied interactions.

Finding our

Embodied Interactions

Through Cultural Probe

We conducted a cultural probe to explore how people emotionally connect with images and memories through movement and interaction. Responses from five participants revealed recurring themes of family, childhood, and travel, showing that imagery often evokes reflection on the past rather than the present.


These insights guided us to design embodied interactions that encourage visitors to move with intention- slowing down, focusing on one image at a time, and engaging their body as a tool for reflection.

Takeaways from the Probe

#2 Desire for slower engagement

#3 Curiosity about materiality

#1 Imagery evokes reflection

Shaping our

Embodied Interactions

Through Physical Prototyping

Physical prototyping allowed us to explore how movement and interaction influence emotional engagement within the exhibition. By experimenting with different interaction methods (such as proxemics and movement sensitivity) we learned how visitors naturally connect through gesture and body movement.

Prototype

Gesture-based

Gesture-based

Prototype

Gesture-based

Prototype

Implicit Generation

Implicit Generation

Prototype

Implicit Generation

Prototype

Temporal Observational

Temporal Observational

Prototype

Temporal Observational

Takeaways from Prototyping

#2 Curiosity sustains interaction

#3 Emotional keepsake for closure

#1 Participation isn't compulsory

A Quick Recap

A Quick Recap

#1

The touchpoints should be embodied and engaging

#2

The exhibition stalls should follow a cohesive theme and flow

#3

The interactions should support artistic exploration

Creating our

Embodied Interactions

Break the Mould

Break the Mould

Break the Mould

Proxemics

Proxemics

Emulsion

Emulsion

Emulsion

Gestures

Gestures

The Film Soup

The Film Soup

The Film Soup

Simulation

Simulation

The Drying Line

The Drying Line

The Drying Line

Spatial

Spatial

The Trail

The Trail

The Trail

Personalized

Personalized

My learnings

Emotion is a valid design outcome

Beyond usability, I learned to value emotional resonance. Designing for curiosity, reflection, and self-expression.

Participation can be passive

Meaningful engagement can happen even when interaction is optional or observational. Giving them the choice to interact is key.

Tech should enhance, not dominate

Simplifying tools reaffirmed that tech works best when it truly supports, not overshadows, the experience.

Get in touch with me at

Get in touch with me at

Get in touch with me at

Copyright 2025

Copyright 2025

Copyright 2025