Reimagining Formal Introductions
The Impact
Business cards get lost. Digital alternatives feel generic. Through surveys, interviews, and competitive analysis across 120+ participants, I identified the real gaps in professional networking, then designed a mobile platform that lets people share context-rich, customizable digital cards for every role they play.
Project Type
Undergraduate Solo Project
Year
2024
Scope
Problem Framing, Prototyping
The Problem
Physical business cards create waste and often get lost, while digital alternatives feel fragmented and impersonal.
This gap leaves professionals without a seamless, lasting way to share their identity in a world where first impressions matter.
The Journey
121
6
12
Quantitative Surveys
In-person Interviews
Competitive Analysis
and other research methods
helped uncover a few things ↓
The limits of existing
solutions
Physical cards get lost, pile up, or feel outdated, while digital tools often feel clunky, generic, and awkward to use.
The struggles of
managing contacts
People forget where and why they met someone, bulk contacts after events become overwhelming.
The challenge of
identity and discovery
Professionals wear many hats, but most platforms force a single static role. Plus. finding the right person by context is nearly impossible.
After many, many brainstorming sessions,
we addressed specific user concerns
-Businessman
-Creative Professional
-IT Professional
My learnings
Learning Figma like the back of my hand
This project helped with my figma prototyping skills immensely. I saw myself taking risks and having fun while making the screens come to life.
How not to ask questions
"Don't ask leading questions!". I developed the skill to be a good listener and ask good follow-ups, without steering the interviews off-track.
Letting go of my favorite brain children
Being detached from your ideas is a learned skill, and this project gave me an opportunity to sharpen it. The whole is always greater than the sum of its ideas.
Kroger's Exchange Workflow
Designing for AI Consumptions
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