Digitizing Professional Networking
Case Study
A dynamic platform that empowers users to effortlessly create, customize, and share their digital business cards.
Duration: 3 months
Project Type: Solo
The Big Question
How does the adoption of a virtual business card app impact networking efficiency, personal branding, and sustainability among professionals in a digital age?
01
Understanding the Role of Digital Networking in Expanding Professional Opportunities
Research
Goals
02
Exploring Networking Strategies and Behaviors Among Professionals
03
Identifying Key Motivators Behind Professional Networking Efforts
What Users Want
The IT Professional
As an IT Professional, I want a more efficient way to manage important contacts than directly saving their numbers so that I can streamline my contact organization and networking efforts.
The Freelancer
As a Freelancer specializing in animation and editing, I want a tool that helps me identify and connect with the right target audience for my work so that I can enhance my reach and find more suitable projects.
The Entrepreneur
As an Entrepreneur, I want a platform that allows me to showcase my individuality effectively so that I can differentiate myself and make impactful sales presentations.
The Art Teacher
As an Art Teacher, I want an effective way to maintain connections with people I meet during exhibitions so that I can improve the chances of them reaching out and fostering meaningful collaborations.
Sketches
Six
Thinking
Hats
white hat- objective thinking, red hat- emotional thinking, black hat- critical thinking, yellow hat- positive thinking, green hat- creative thinking, blue hat- process and management.
Final Design
Evaluating the Solution
Methods
Heuristic Evaluation
5 Second Usability Test
Participants
3 design experts
24 survey takers
Findings
Confirmation pop ups missing
Some transitions are too abrupt
Reflections
Don't be fixated on the solution!!
I wish I approached the interviews with a more open mind and tried to probe more into the "why" behind some pain points.
For my future interviews, I plan on incorporating more open-ended questions and encourage my interviewees to lead the conversation.
The Testing Phase is just as important :(
I should have planned out my evaluation phase better to truly understand if the current solution works and what can be improved.
Moving forward, I will recruit the participants for usability tests in advance, and record the findings in a more effective manner.